We still care how we look - just not what anyone else thinks.

Welcome to

The Dead Thirties

We’re the older millennials.

 

We remember AIM away messages and burned CDs. We navigated dial-up and dialed in to every culture shift since. & now we’re building lives, families, careers — but still holding on to that pulse of personality we grew up with.

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The problem? Fashion forgot about us.

 

We’re too old for loud graphic tees, but too alive for plain, forgettable basics. We’re somewhere in the middle—a little nostalgic, a little sarcastic, still creative, and still very much alive.

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The Dead Thirties isn’t about giving up—it’s about dressing like you know who you are.

 

Our clothes feature clean fits and small, intentional designs that tell a story, spark a smile, or nod quietly to the chaos of being an adult with a past.

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This is fashion for the ones who grew into themselves, not out of them.

Welcome to The Dead Thirties - We’re just getting started, baby!